MercuryNews.com | 02/04/2006 | Start-up hopes to challenge Google

Wednesday 8 February 2006

Anand Rajaraman and Venky Harinarayan, who knew Google’s co-founders while the four studied at Stanford University together, are launching an ambitious new search engine company, Kosmix.
They’re betting they can challenge Google on many types of searches by gleaning more about the overall content of Web pages searched.
Kosmix hopes to make online search even better and more relevant than Google — especially when people are researching information on specific topics.
So far, Google, has searched for pages based on a sort of popularity contest. You enter a word or phrase, and Google will search its database of Web pages to find out which pages with that word or phrase have been linked to the most. Google has made many refinements, but a page’s popularity — not necessarily its content — still drives its approach.

MercuryNews.com | 02/04/2006 | Start-up hopes to challenge Google

Posted by Noshir Contractor / Filed under:Technology Research

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